This fall, Macy’s invites you to “Find Your Magic†with their latest campaign.
Harnessing the power of the magical Macy’s brand, the campaign aims to dazzle and delight customers. With a new iconic television spot, magic in-store elements, and an engaging online destination at www.macys.com/findyourmagic, Macy’s has created a sense of fantasy with fresh and fun experiences for customers every day. More details below:
“Find Your Magic†TV Commercial – On September 12th, Macy’s revealed their most ambitious commercial yet showing the inner workings of the magic of Macy’s. The spot features celebrity designers including Sean “Diddy†Combs, Tommy Hilfiger, Jennifer Lopez, Rachel Roy, Jessica Simpson, Martha Stewart and Donald Trump.
“Fashion Director Daily Fashion Challenges†– Coming back again, Macy’s is inviting users to take part in the Fashion Director Daily Fashion Challenges for a daily chance to win $100 Macy’s gift cards online and at participating locations.
Macys.com/findyourmagic – The enchantment of the campaign also extends online at www.macys.com/findyourmagic. Featuring fall fashion previews, Macy’s Fashion Director hosted by Clinton Kelly, magic videos with style tips and great finds, as well as other fun behind the scenes content – the site is the home base for virtual acts of magic.
Macy’s Shopping Bag Dress Displays – To drive the magic bag message in-store, Macy’s is displaying over the top dresses made entirely from the shopping bag that measure approximately 10 feet high at 100 Macy’s locations nationwide!
