Heelys is a cool company providing dual purpose footwear for kids. Be forewarned that their website is atrocious to manuever and find product on. Sorry to have to say that, but I spent an unreasonable amount of time trying to search for items listed in their press release to make it easier for all of you to find, which I always try to do for posts, but gave up this morning. Just chalk it up to the impatience of being almost 37 weeks pregnant, ok? Enjoy the fun video too. I know my boys will enjoy it! On to the Heelys news…
U.S.-based Heelys, Inc., (NASDAQ: HLYS), announces it is unveiling new styles — just in time for back to school.
The new looks are on store shelves and are an ideal staple for any school supplies list. Ever since their debut in 2000, Heelys has set the standard in helping families have wholesome fun outdoors. But from the beginning, the shoes have been designed to also be a well-crafted pair of shoes. Most observers wouldn’t be able to tell that the shoes are Heelys until the wearer points out its stealth wheel.
At costs retailing between $49.99 and $59.99, Heelys’ dual purpose makes it a great value for families trying to make every dollar count. Heelys is a 2-in-1 product: a comfortable, stylish everyday shoe that turns into fun sports gear in seconds when you pop in the wheels.
“As with most children, my son’s feet grow quickly and this growth mandates a frequent investment in new shoes,” said Valerie Elizabeth, founder of Society Stylist in Dallas. “Supportive shoes are absolutely essential for a child’s growing foot, so I love that Heelys has developed a quality shoe that my son can wear every day.”
“More than other shoes, the support structure that Heelys has designed for the skates provides the extra support I want for my son’s growing feet when he wears them every day,” she added. “And of course my son loves that when we replace his shoes, we replace his skates.”
Elizabeth’s son, Braydon, walks the hallways of his school in his Heelys without the wheels. And in just a few minutes after classes, he transforms the shoes into skates by simply popping in the wheels.
“Heelys understands that with any decision , especially in today’s economy, families are looking for value and want to make wise spending decisions,” said Tom Hansen, Heelys’ CEO. “Our unique shoes give parents the ability to stretch each dollar and get two great products for the price of one — a fashionable, well built shoe and an athletic skate that will give kids and their families hours of outdoor fun.”
“Our Back to School collection embraces new trends in colors and style while still offering our signature removable wheel in the heel,” added Rick Groesch, vice president of brand engagement. “Our new styles give skaters of all levels plenty of options so they can challenge themselves with the latest tricks while also looking stylish.”
Heelys back to school styles are available now at www.Heelys.com and include:
Gray/Yellow Double Threat 7603 (sizing: 12 C — 6 Youth, 7-12 Men’s — MSRP $59.00)
Combining form and function, Double Threat’s sleek multi-textured design and stealth wheels bring you the best of both worlds. Wear them as a cool looking pair of shoes or pop in the wheels when you’re ready to have some fun.
Black/White Chazz 7580 (sizing: 12 C — 6 Youth, 7-12 Men’s — MSRP $59.00)
Purple/White Chazz 7578 (sizing: 12 C — 6 Youth, 7-12 Unisex — MSRP $59.00)
Proving to be one of our most popular shoes, the Chazz showcases our love of canvas. These shoes feature an overall clean look and vulcanized soles to add a retro touch.
Black/Gray Karma – 7568 (sizing: 12 C — 6 Youth, 7-12 Men’s — MSRP $59.00)
Black/Pink Karma – 7569 (sizing: 12 C — 6 Youth, 7-9 Unisex — MSRP $59.00)
Here just in time for Back to School, Karma’s simple west coast styling is helping kids start this year off on the right foot.
Pink/Black Brooklyn II Lo 7611 (sizing: 12 C — 6 Youth, 7-9 Unisex — MSRP $59.00)
Brooklyn is back for an encore just in time for the back-to-school season. Featuring a sleek exterior with denim trim, this shoe will have you ready to strut your stuff in time for your first class.
Heelys is committed to responsible skating and offers a How-To-Video on the company’s Web site at www.Heelys.com. Heelys also encourages parents to review the training materials with their kids to ensure a fun and safe skating experience. In addition to training videos and training materials, Heelys provides a Responsible Skating Agreement posted on the Web site for kids and parents to ensure they practice good etiquette while skating.
Visit www.Heelys.com and visit the products section to find where to buy all of Heelys’ newest styles.
Follow Heelys on Facebook – http://www.facebook.com/Heelys, Twitter – http://twitter.com/Heelysworldwide and YouTube – http://www.youtube.com/Heelysworldwide.
About Heelys Inc.
Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its patented action sports-oriented products to the youth market under the Heelys (R) brand. The company’s primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth removable wheel in the heel. Its new product, Heelys Hx2, uses two wheels for better balance and control, making it ideal for younger users. Heelys’ third offering, Nano, ramps up the Heelys experience by gi ving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Instructional videos on how to get started can be found at http://www.Heelys.com/
