Avenue, the women’s apparel brand known for their stylish clothing and accessories for women sizes 14 and up, launches a new, fashion-forward denim collection today! The new line caters specifically to the plus size female consumer, offering full-figured women the perfect pair of jeans in the right fit, wash and inseam for their unique body type and style. To help launch the collection, Avenue tapped celebrity stylist, Jacqui Stafford, to assist in corporate style training, marketing/broadcast exposure and social media efforts.
The brand is introducing a variety of new denim essentials for the modern woman’s fall wardrobe, including 3 versatile silhouette options that make it easy to dress from day to evening to weekend. They include Hollywood Skinny, a long lean cut that sits on the hip, Broadway Straight, a modern, classic style with a smooth fit, and Santa Fe Bootcut, a sportier, sassier shape that flares at the ankle. Each denim style features newly-enhanced, comfort-fit fabric, detailed stitching and unique hardware accents, all of which enhance the look and feel for a true denim look. Available in a variety of washes in petite, average and tall sizes, shopping for jeans has never been this effortless.
The denim collection will be available for sale on the Avenue.com website and will cater to plus-size female customers seeking an enjoyable, effortless jean shopping experience. The new site will not only include extended sizes, 28-32, but will also incorporate marketing tools that make finding styles and sizes a snap.
Prices for the new collection average $40 and can be found by visiting www.avenue.com.
